Keeping your parking lot clean is just good business. Did you know? Studies show that a business’ external cleanliness is one of the top decision-making factors in terms of where customers shop. Not only could it keep customers away, failure to keep your parking lot clean can also lead to accelerated asphalt deterioration and other problems that can end up costing much more than street sweeping and maintenance services in the long run.
On the plus side, when a business does take measures to keep its parking lot clean and maintained, it conveys an atmosphere that is both welcoming and safe. Here is a list of good reasons to maintain your asphalt parking lot:
- A clean parking lot makes a good first impression and attracts customers.
The truth is, it’s not something we typically think about when we drive to a place of business… that is, unless the lot is dirty or untidy. An unkempt lot may indicate that the business doesn’t value itself, or its patrons. On the same token, an attractive parking lot that is clean and free of garbage, oil slicks and debris, tells customers that you take pride in your business, the environment and the surrounding area. Customers do pay attention to where they spend their hard-earned dollars.
- A clean and well-maintained parking lot discourages littering.
A clean parking lot sets the tone for good, respectful behavior. People are less inclined to litter in an area that is neat and clean because it is clear that someone is paying attention to the property.
- Clean parking lots minimize pollution to local waterways.
Many companies have adopted green policies that encourage a healthy environment within the organization as well as in the community at large. Regular street sweeping keeps harmful chemicals, metal particles and garbage from draining into sewers and nearby water systems--all of which can save wildlife and natural habitats.
- Street sweeping and proper care of your parking lot prevents erosion.
When pavement does not get cleaned regularly, silt and debris build up, and can wear on the surface. Dirt, sand, garbage and other particles are abrasive to surfaces and can cause premature deterioration.
- Regular street sweeping and maintenance extends the life of asphalt, especially porous asphalt.
Removing dirt and debris from your driveway, parking load or roadway will help reduce blockages in sewers, improving drainage. This will help prevent the formation of puddles and standing water, which can deteriorate asphalt. Moreover, a clean surface means it will be free of harmful chemical and toxin build up, improving surface durability and longevity.
- A clean lot can protect your company against lawsuits.
Public safety is one of the greatest reasons to keep parking lots and roadways clean. As garbage and debris tend to collect in gutters, keeping these areas clean will help prevent accidents, as buildup can cause vehicles to skid. Moreover, surfaces that do no provide adequate drainage can lead to standing water, another hazard to both vehicle and pedestrian traffic. Needless to say, businesses want to keep all patrons safe and out of harm’s way, and keeping a clean parking lot surface is a great way to promote safety.
- A clean exterior prevents rodents from moving in.
Last but not least, a clean parking lot that is free of garbage deters rodents and other pests from gathering and establishing territory, which is important for a number of reasons:
- Rodents breed in unhealthy environments.
- They cause damage to properties by chewing holes and building nests.
- Rats and mice are very difficult to get rid of once they have established themselves.
- They scare customers away.
If you’re not already receiving regular street sweeping and maintenance services, or if you’re looking for a change in your service provider, the best thing to do is to research your options in regards to street sweeping services.
Do you notice if a place of business has a clean parking lot? Does the exterior of a business affect your shopping choices?
Take a look at our Ultimate Guide: How To Repair and Clean Your Parking Lot
With 75 years of asphalt paving experience, from highways to driveways, we are your local source for all of your asphalt paving needs.
For more information on Wolf Paving or to request a free quote for your next paving project contact one of our two offices. If you live or work in the Milwaukee area, call us at 262-222-0719. For the Madison area, call us at 608-407-9935.